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Digital Ad Pricing

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Campaign Audits

Audits are designed to identify what is working, what is underperforming, and what should be prioritzed next to maximize efficiency and growth. Each audit includes strategic review, clear findings and a practical action plan so you can make smarter decisions whether I implement the changes or not.

  • Best for: Smaller lead gen accounts or simpler Google Ads setups focused mainly on Search. 

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    Includes: 

    • Review of campaign structure

    • Keyword and search term analysis

    • Match type and query control review

    • Ad copy and asset review

    • Bid strategy and budget allocation review

    • Conversion action review inside Google Ads

    • Basic landing page observations

    • Prioritized action list

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    Deliverables:

    1. Written summary of findings

    2. Top priorities ranked by impact

    3. Loom walkthrough of more complex recommendations

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    This service does not include implementation, GA4 or GTM setup fixes, landing page rewrite, or follow-up consulting beyond one round of Q&A.

  • Best for: Accounts running a mix of Search, Shopping, Display and/or PMAX. 

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    Includes: 

    • Everything in Search-Only Audit

    • Shopping and feed-level observations

    • PMAX structure and asset group review

    • Budget allocation across campaign types

    • Audience, placement and network analysis

    • Creative asset observations where relevant

    • Broader account strategy assessment

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    Deliverables:

    1. Written audit summary with prioritzed action roadmap

    2. Loom walkthrough of more complex recommendations

    3. Two follow-up Q&A emails

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    This service does not include feed optimization execution, campaign rebuilds, analytics troubleshooting, or ongoing advisory support.

  • Best for: Brands using Google Ads plus YouTube, or businesses that want cross-channel guidance rather than just an in-platform check. 

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    Includes: 

    • Everything in Strategic Audit

    • YouTube campaign structure review

    • Audience targeting review

    • Creative and messaging observations

    • Funnel alignment between YouTube and Google campaigns

    • Budget allocation (based on goals) and role of YouTube in the account

    • Strategic recommendations for scaling, fixing, or repositioning YouTube

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    Deliverables: 

    1. Written audit summary with prioritzed action roadmap

    2. Loom walkthrough of more complex recommendations

    3. Three follow-up Q&A emails

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    This service does not include creative production, script writing or video editing.

Audit Add-On Services

Implementation

Get implementation help setting up a Google Ads account or a new campaign.

Landing Page Review

Get detailed, page-level conversion feedback on one or more campaign landing pages.

Audit Debrief Call

Get an in-depth analysis of your audit findings and answers to your campaign questions.

Strategy Session

For businesses that want focused strategic input, planning or collaborative review outside monthly management scope.

Campaign Management

Campaign management is designed for businesses that want a proactive, strategic partner managing their advertising, not just someone making occassional updates. We provide ongoing oversight, optimization, analysis, and clear recommendations to improve results over time. 

  • Best for: Businesses that want expert management without unnecessary complexity. Particularly, local service and lead generation businesses, or businesses with smaller or simpler Search accounts.

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    Includes: 

    • Ongoing Search campaign optimization

    • Keyword and search term management

    • Ad copy testing and updates

    • Bidding and budget adjustments

    • Conversion-focused account monitoring

    • Monthly email report or reporting call

    • Email communication and support

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    This service does not include landing page redesign, conversion tracking setup or repair, campaign rebuilds outside normal management scope, GA4 or GTM setup, or YouTube management.

  • Best for: Businesses running Search plus additional Google campaign types and needing a broader strategy.

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    Includes: 

    • Everything in Search Essentials

    • Management of multiple Google campaign types (excluding YouTube)

    • Budget allocation across campaign types

    • Audience and campaign structure recommendations

    • Management of Microsoft ads

    • Higher-level account strategy guidance

    • Monthly reporting and email support

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    This service does not include major tracking projects, full landing page strategy or CRO work, feed optimization projects, or YouTube management unless specifically included.

  • Best for: Ecommerce brands or more advanced Google Ads accounts with greater complexity.

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    Includes: 

    • Ongoing management across relevant Google campaign types

    • Shopping and PMAX performance analysis

    • Budget allocation recommendations

    • Asset and structure observations

    • Account refinement based on business goals and performance trends

    • Management of Microsoft ads

    • Up to bi-weekly reporting and ongoing communication

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    This service does not include larger merchant center revamp projects, feed management outside of basic upkeep, creative production, landing page design or development, or advanced analytics troubleshooting unless separately scoped.

  • Best for: Small to medium accounts that are not complex and have long-term existing success.

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    Includes: 

    • Limited email communication

    • Up to bi-weekly optimization frequency

    • 1 meeting per quarter

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    This service does not include urgent requests outside of conversion tracking checks, as well as major rebuilds, overhauls or campaign launches.

Management Add-On Services

Onboarding & Cleanup

For accounts needing deeper setup work, or a major cleanup, rebuild or restructure before beginning monthly management.

Landing Page Review

For businesses wanting additional conversion-focused feedback on landing pages supporting paid traffic. 

Meta Ads Management

For businesses who want their Meta Ads to work  synonymously with Google Ads management.

Strategy Session

For businesses that want focused strategic input, planning or collaborative review outside monthly management scope.

Strategy & Consulting

Consulting includes technical and strategic direction based on your audit through meetings and email communication. 

Team meeting

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Questions? Let's Clear Them Up

Digital advertising is an investment, but the right ads specialist can turn your ads strategy into a long-term revenue engine for your business.

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